// Roster

The Practitioners.

Not marketing coaches. Actual players and sports scientists who still put in reps on court, on the whiteboard, and in the lab.

Coach.01

Co-founder · Director of Coaching & Racquets

Jacob Eastwood

Jacob is an elite tennis coach, former professional-level player, and certified racquet technician. He leads coaching and Lab operations — bringing deep expertise in player development, tactics, and equipment. His work sits at the intersection of on-court performance and the frame in the player's hand.

Credentials

— B.S. Psychology
— PTR Certified
— USTA Coaching Member
— ARA Coaching Member
— Certified Racquet Technician

Playing Experience

— Lamar University
— University of North Georgia
— Lower-level Pro Circuit

Specialties

Player DevelopmentTactics & Match PlayRacquet Customization

Coach.02

Co-founder · Director of Human Performance

Aubrey Biddle

Aubrey directs Human Performance. With graduate training in sport psychology and exercise science and board-certification in behavior analysis in progress, she specializes in behavior change, movement, learning, and athlete development — the invisible layers that make training actually stick.

Credentials

— B.S. Health & Physical Education (Psych minor)
— M.S. Health Promotion & Exercise Science — Sports Psychology
— Post-grad. cert. Applied Behavior Analysis (in progress)
— PTR Certified
— USTA Coaching Member

Playing Experience

— University of West Georgia

Specialties

Sport PsychologyBehavior ChangeMovement & Learning