// Coaching & Performance Services

Build your framework.

From first-time players to experienced competitors, Framework offers individualized tennis instruction, virtual development, performance coaching, and parent education built around the athlete.

Online Scheduling Coming Soon

For now, please use the contact form on this page to ask about pricing, training locations, scheduling options, and coach availability.

Pricing ranges reflect variables such as coach travel, training location, court or facility fees, coach availability, lesson format, and scheduling efficiency. Final pricing will always be confirmed before a session is booked.

// On-Court Development

Skill development. On court.

Instruction and training options designed around the athlete’s goals, playing level, and preferred learning environment.

On-Court Service

Private Instruction

$65–$100 per hour

One-on-one coaching tailored to the athlete’s technical development, tactical awareness, playing level, and long-term goals.

On-Court Service

Semi-Private Instruction

2 athletes · $40–$60 per player, per hour

Shared instruction for two athletes who want focused coaching while still receiving individualized feedback.

On-Court Service

Small-Group Instruction

3–4 athletes · $30–$45 per player, per hour

Structured skill development combining technical instruction, movement, live-ball drills, and competitive situations.

On-Court Service

Private Group Instruction

Starting at $120 per hour

Reserve a customized lesson, clinic, or drill session for your family, friends, team, or organization.

On-Court Service

Private Hitting Session

$35–$75 per hour

Live-ball hitting, movement, rhythm, rally repetitions, and point play without formal instruction.

// Virtual Development

Rain does not have to stop your progress.

When weather, travel, or scheduling prevent on-court coaching, Framework coaches may be available virtually.

Virtual Instruction

$40–$60 per hour

Based on coach availability

Cannot get onto the court because of weather? When conditions do not permit on-court coaching, our coaches are available virtually to help athletes continue developing.

These sessions can be used for technical review, tactical planning, tournament preparation, match analysis, or maintaining momentum between on-court lessons.

// Mental Performance

Tennis mindset coaching.

The technical game matters. So does the athlete’s ability to manage pressure, mistakes, emotion, and competition.

Tennis Mindset Coaching

$45–$75 per hour

Individualized sessions focused on the mental and behavioral skills that support stronger performance in practice and competition.

// Parent Education

Understand the game. Support the athlete.

You do not have to play tennis to become one of your child’s greatest sources of support.

Parent Coaching & Education

Packages start at $30 per hour

These virtual sessions help parents understand tennis, communicate more effectively, support healthy development, and navigate the decisions that come with recreational or competitive play.

New to Tennis?

  • Rules and scoring
  • Tennis terminology
  • Etiquette and court culture
  • Lessons, leagues, and match formats
  • What to expect at practices and competitions

Competitive Tennis

  • USTA and UTR pathways
  • Tournament selection
  • Tournament weekend preparation
  • Training and competition schedules
  • Communicating with coaches
  • Navigating higher-level competition

Behavior & Family Support

  • Difficult behavior before, during, or after play
  • Emotional responses to mistakes and losses
  • Motivation and resistance
  • Parent-athlete communication
  • Expectations and burnout
  • Independence, resilience, and routines
// Stringing & Racquet Services

Step into The Lab.

Professional stringing, racquet customization, accessories, setup guidance, and performance-focused equipment services.

Whether you need a fresh restring or a more customized setup, The Lab is where equipment meets performance.

// Pricing & Availability

Why prices vary.

Framework coaching is organized around the athlete, coach availability, and the logistics required to deliver the session efficiently.

  • Training location
  • Coach travel
  • Court or facility fees
  • Coach availability
  • Lesson format
  • Number of athletes
  • Scheduling efficiency
  • Specialized service needs
  • The applicable price will always be discussed and confirmed before a lesson is finalized.

    // Coaching Inquiry

    Request a session.

    Online scheduling is coming soon. Until then, submit this form to inquire about pricing, location, scheduling options, and coach availability.

    // Lesson Cancellation Policy

    Reserved specifically for you.

    At Framework, every lesson time is reserved specifically for you. Because our coaches often travel between training locations and carefully coordinate schedules throughout the day, last-minute cancellations can create significant gaps that cannot be filled on short notice.

    We understand that unexpected situations and emergencies happen. If you need to cancel or reschedule a lesson, please communicate with us as soon as possible. Prompt communication gives us the best opportunity to adjust our schedule and, when possible, offer that lesson time to another athlete.

    Within 24 Hours
    50% of the lesson fee

    Cancellations made within 24 hours of the scheduled lesson are subject to a 50% cancellation fee.

    Within 12 Hours
    Full lesson fee

    Cancellations made within 12 hours of the scheduled lesson are subject to 100% of the lesson fee.

    Lessons canceled by Framework due to unsafe weather or unplayable court conditions will not incur a cancellation fee. Whenever possible, we will work with you to reschedule or offer an appropriate virtual coaching option.

    Thank you for helping us make the most of every available court time.